Avon’s newest release – the ANEW CLINICAL Pro Line Eraser wins the Allure Beauty Breakthrough Award!
Here’s a brief synopsys of the article
It mentioned that as we get older and more sun damaged, collagen breaks down and wrinkles form. Although many companies claim to make more collagen in their products, it’s not that simple to just generate collagen. There are several steps that need to happen for healthy new collagen to form and then replace spots where it’s missing in the skin’s matrix. Avon, in collaboration with NeoStrata, have identified a fast-working A-F33 molecule that does just that.
PLOD-2 is an enzyme in skin cells which keeps collagen strands reinforced and more tightly formed. As we get older, it becomes less plentiful resulting in degrading and loosely woven strands. Avon scientists discovered an active ingredient in the Anew Pro Line Eraser that boosts PLOD-2 levels encouraging the production of more collagen and improving the strand integrity which can reinforce damaged spots in the skin. It functions differently than other wrinkle fighters such as retinol, glycolic acid, AHAs, etc. In a double-blind clinical trial, dermatologists observed up to a 50% improvement in subjects’ fine line and deep wrinkles in 11 weeks.
The article also mentioned that you can layer it with other wrinkle fighters for excellent results.
Purchase ANEW CLINICAL Pro Line Eraser from my Avon store for only $34.99 plus FREE SHIPPING!
Read the article here: http://www.allure.com/beauty-products/best-of-beauty/2012/best-of-beauty-big-breakthroughs?slide=8
